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Black Friday, the ultimate shopping celebration, is just around the corner. Thousands of potential customers, eager to be lured by discounts, are waiting for you.

It’s estimated that about 182 million people will flood stores looking for deals, expecting discounts of at least 20% off regular prices.

According to forecasts by Deloitte, American consumers plan to spend an average of $567 between Black Friday and Cyber Monday. Undoubtedly, this is a unique opportunity for small businesses to increase their sales. All it takes is the right strategy to attract customers during Black Friday.

Of course, there’s no one-size-fits-all strategy; each business must act according to its circumstances. However, in general terms, to make the most of this period, it’s essential to define your goals, such as completing 200 sales, acquiring 100 new customers, or rewarding loyal clients.

Another key aspect is understanding the market trends in your industry. It’s crucial to know what customers are looking for, how they prefer to shop, their preferred hours, and how they use the internet. With this data and clear goals, you can outline steps to reach your customers, such as facilitating reservations and purchases via mobile devices. It’s also helpful to analyze last year’s market behavior—what products sold, what promotions worked, and how to boost products or services that didn’t perform well.

Don’t underestimate the power of social media, which is full of potential customers. Advertise creatively on Facebook, Instagram, YouTube, and TikTok with clear messages that motivate action and highlight the benefits of shopping at your business during Black Friday. Also, don’t overlook personalized email campaigns to keep your business top of mind with exclusive time-limited offers and countdown timers, ensuring these deals are irresistible.

Your store should embrace the festive, even holiday, spirit both online and physically. Employees can wear something Black Friday-themed.

As you can see, there are many strategies to boost sales during these days. However, you should not overlook the risks associated with high sales volumes. Hackers and thieves also want to “join the festivities.”

Evaluate the protections your business needs, such as general liability insurance, property damage insurance, commercial auto insurance, and, importantly, cyber liability insurance.

If you have questions about how these coverages work in your commercial insurance, simply call a 51³Ô¹ÏºÚÁÏÍø specialist, who will evaluate your business, advise you, and answer all your questions.